Technical SEO Course Structure
The curriculum is built around real optimization challenges you'll actually face. We focus on crawl diagnostics, indexation control, Core Web Vitals, and structured data implementation using tools and workflows that scale across different site architectures.
What you'll work through
Crawl Analysis & Log Files
Reading server logs to understand how bots actually interact with your site. You'll identify crawl budget issues, spot rendering problems, and fix patterns that waste resources or block important pages from being discovered.
Indexation Management
Building systematic approaches to control what gets indexed. This covers robots.txt configuration, canonical implementation, parameter handling, and dealing with duplicate content across domains or subdomains without creating conflicts.
Rendering & JavaScript SEO
Testing how search engines process client-side content. You'll work with dynamic rendering, verify hydration timing, diagnose CSR issues, and ensure critical content appears in initial HTML when needed for indexation.
Core Web Vitals Optimization
Improving LCP, FID, and CLS through practical interventions. This includes image optimization strategies, resource prioritization, layout shift debugging, and working with third-party scripts that impact performance metrics.
Structured Data Implementation
Writing Schema markup that passes validation and actually appears in results. You'll work with JSON-LD for different entity types, test in rich result tools, and understand which markup patterns matter for your specific content.
International & Mobile SEO
Configuring hreflang correctly, handling mobile-first indexing, and managing separate mobile URLs or responsive implementations. This covers common configuration errors and verification methods for multi-region sites.
Your progression through the course
Diagnostics
Implementation
Testing
Verification
How the sessions work
Each week includes a live session where we work through specific technical problems. You'll see actual site audits, watch troubleshooting in real time, and ask questions about the scenarios you're encountering. We use real Google Search Console data, log file samples, and PageSpeed Insights reports rather than theoretical examples.
Between sessions, you'll have access to recorded diagnostics from previous cohorts, documentation templates, and a testing environment where you can practice configurations without breaking production sites. The assignments involve analyzing provided sites, documenting issues, and proposing fixes with expected outcomes.
You can attend group sessions or book individual time if you need focused help with a specific technical challenge. Most students use group sessions for learning new concepts and individual sessions when they hit implementation blockers on their own projects.
Getting started
The next cohort starts in two weeks. You'll need basic familiarity with HTML, comfort working in browser dev tools, and access to a site where you can test changes or use the provided sandbox environment.
Technical prerequisites
Understanding of HTTP status codes, basic regex for log analysis, and ability to read JSON. You don't need programming expertise, but comfort with technical documentation helps.
Course timeline
Six modules over eight weeks with two weeks for implementation testing. Live sessions run twice weekly with recordings available. Individual sessions can be scheduled throughout based on your progress.
Ready to enroll or need more information about the curriculum?
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